Succeeding in Europe
To build a thriving business in the European healthcare market, it is essential that the company develop a solid go-to-market strategy for its launch products AT LEAST three years prior to their expected launch timing. Local insight is essential in developing winning product strategy, encompassing regulatory, market access, clinician and patient views. The company should manage with a lean team of core staff and consultants until products are ready to be launched. The company needs to develop a future-proof business model, embracing consumerism, digital and payor trends. Hiring of a trust-worthy local leader is a critical success factor and the company must be prepared to spend upto a year in finding the right talent working closely with local advisors.
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